How to Keep People on Your Blog Longer

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While many people have set a goal of multiple goals, there is one universal goal that everyone should be trying to attain. No matter what type of blogger you are – writing for a personal blog, for a company, or for profit in general, you want to be able to attract new visitors to your blog and retain them for as long as possible without forcing them to stay on your blog. In other words, your blog should be able to meet the readers’ expectations without having to spend too much time promoting your site, spending time and money elsewhere on advertising.
The Benefits of Keeping Someone on Your Blog Longer

1. Your visitors will end up visiting more of your internal pages and discovering what you have to offer versus if they had quickly left the site.
2. Your sales will likely increase, as your readers will become more connected with your site. This means more cash in your pocket.
3. More readers will recommend your blog and content, leading even more people to spend more time on your blog down the road.

How to Keep People on Your Blog Longer
While it may be impossible to keep people on your site if you don’t have any content, the following are some tips on how to get the most out of your readers’ stay.

1. Be sure that your site is complete
   This includes your theme, sidebars, etc. If you don’t have this, people will assume that your blog is still “in construction” and leave quickly thereafter.
2. Add something your readers can “take away” from your site
   Something such as newsletters, downloads, or tips – in general, a product that ensures they will be branded with a good impression of your site, returning to see if you’ve updated or added new products.
3. Allow readers to share your content
   The popular AddThis and universal Add To Any wordpress plugin do wonders in allowing readers to share your content, leading more people to visit individual posts.
4. Link to related posts
   A very effective technique to encourage your readers to visit more pages on your blog is to link to other related posts within or at the end of your posts. There are a couple ways you can do this and the best way is to use a wordpress plugin such as Simple Tags.
5. Create longer, more structured posts
   Even if you write a long, say one thousand word post, it won’t get the same level of traffic as a shorter, three hundred word post that has been structured and isn’t a single paragraph.
6. Ensure that your blog’s load speed is optimized and fast-loading
   There are several methods of addressing this, such as reducing the size of images, your theme’s code, and so on, but with the rise of broadband, it shouldn’t be a major issue unless dozens of widgets have been placed within your sidebars.
7. Make sure everything “works”
   If there are broken links and images that don’t display, it’ll become obvious that you aren’t taking blogging seriously – leading them to leave at a quicker pace.
   Conclusion
   
   The truth is, you need traffic to sustain a well-developed backbone of central content. Once visitors discover this, they will continue to visit your site, awaiting each post or new product. At this point, you have nearly limitless options as to how large your blog will grow.

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